Our Brands


The Casual Entrepreneur is part of a larger whole of brands run by Tony and Kristen Laidig of Chambersburg, PA. (Read more about their story here.) Three companies head up the brands listed below: InterACT, LLC co-owned by both partners, Expert Media Group, LLC owned by Tony, and Greine Investments, LLC owned by Kristen.

Together with their team of employees and virtual assistants, they work to educate and empower entrepreneurs, artists, and authors to enrich the lives of their families and communities through the power of entrepreneurship and the reach of each student and business partner’s powerful message.

InterACT, LLC creates “interactive” experiences and products for people to connect through retail stores, co-working spaces, printed publications, and Chambersburg and small town awareness initiatives.

Brands under InterACT, LLC include:

The 1200 square foot art studio that started it all, located at the residence of Tony and Kristen Laidig. Also home to the Cumberland Valley Creatives networking and arting group.
Our boutique book and toy store in the heart of downtown Chambersburg, PA, specializing in STEM and sensory toys.
An epic NerdCon experience in downtown Chambersburg, PA, featuring pop culture toys and collectibles, games, nerd apparel, unique gifts, a vintage arcade, and a BYOG game room with demo games.
A brick lover's pop-up shop featuring retired and loose LEGO® and other bricks from top manufacturers. Can be found at area Cons.
A leading designer brand of nerd apparel, mugs, tumblers, jewelry, and housewares. Currently online only.
A product supplier of magic and wizardry gifts, including handmade wands, brooms, etc. Currently exclusively sold at Nerdvana Outpost (above).
Developer of toys, card games, and puzzles. Available for licensing to quality manufacturers.
Children's and creative books designed to educate and inspire children to dream big dreams and build quality relationships.
A line of edgy and novelty journals, books, and products designed to bring smiles to those that are often hard to buy gifts for.
An online connection and marketing initiative for the boutique shops, unique restaurants, and creative art spaces in our beautiful downtown of Chambersburg, PA.An informal interview and discussion style podcast designed to bring awareness to brick and mortar businesses across the USA and inform current and new brick and mortar businesses of the latest in technology, resources, etc.
Expert Media Group, LLC is a leading source for training in all types of print and digital media.

Brands under Expert Media Group, LLC include:

Training courses for all types of print and digital media with step-by-step instruction on topics including publishing, illustration, e-commerce, design, photography, and more.Training courses and printable products for business building, sales, and marketing with step-by-step instruction on topics including team building, business startup, money management, and more.
Greine Investments, LLC is a property investment and publishing company and also co-owns the internationally-known brand The Book Ninja®.

Brands under Greine Investments, LLC include:

Books, journals, and workbooks on entrepreneurship for startups, authors, and artists.Training courses and downloadable products for authors with step-by-step instruction on topics including writing, publishing, and marketing journals, cookbooks, planners, non-fiction, how-to, inspirational, and fiction books.